Our Athletes League Management About Us Case study

About Us

Aethleti Circle LLP is one of India’s foremost sports management and marketing firms, dedicated to empowering athletes and strengthening the sports ecosystem. We specialize in athlete representation, sports investments, and full-scale event management, offering strategic marketing and customized solutions to athletes, leagues, and brands. With a focus on building impactful partnerships and driving sustainable growth, Aethleti Circle combines professionalism, innovation, and industry expertise to deliver long-term value and shape the future of Indian sports.

Our Athletes

At Aethleti Circle, we connect you with an exclusive network of talented and influential athletes who bring visibility, authenticity, and growth to your brand.

Rahul Chaudhari

Kabaddi

Ashu Malik

Kabaddi

Abdul Samad

Cricket

Rahul Chaudhari

Kabaddi

Ashu Malik

Kabaddi

Abdul Samad

Cricket

Rahul Chaudhari

Kabaddi

Ashu Malik

Kabaddi

Abdul Samad

Cricket

League Management

We provide comprehensive league management solutions designed to enhance structure, performance, and long-term sporting value.

Sports IP Creation & Investment

Helping conceptualize, evaluate, and position scalable sports properties and investments. Revenue Model and Monetization Strategy - Designing how the IP will generate income through multiple channels. Projections and Valuations - Forecasting financial outcomes and assessing current and future value of the IP. Competition Benchmarking - Comparing with market peers to assess positioning and potential gaps. Project Positioning - Strategically placing the IP in the market to stand out and attract interest. ROI Models for Franchise, League, Facility and other sports strategic investments - Building customized return-on-investment frameworks for different sports ventures.